• sizing Engagement Rings1904

    Saul Bercott – The First Generation
    The story begins in 1904 when Saul Bercott opened the first jewellery store based in Glasgow. He was later joined after the second world war by his son Sydney.

  • Watch-Battery-Replacement Engagement Rings1977

    David Bercott – The Third Generation.
    Sydney’s son David started working in the Glasgow shop in 1977. While working in the shop David Studied diamonds and qualified in retail jewellery and Gemmology. David worked and ran the Glasgow shop alongside his family until the shops were sold in 1998.

  • valuations-1 Engagement Rings1998

    David Bercott Ltd
    In 1998 David made the decision that instead of competing against other jewellery shops he would sell to them. He started selling loose diamonds and precious stones to the retail trade and soon expanded into unusual settings.

  • scrap-gold-1 Engagement Rings2000

    Manufacturing As the company grew David decided to start manufacturing himself i.e. making the whole piece of jewellery, this meant employing staff for an in-house jewellery workshop.

  • Re-Plating-1 Engagement Rings2003

    First range of diamond wedding rings
    Until this point most wedding rings in the UK were a plain or pattered band without diamonds. David decided to try something different and designed a wedding ring around a diamond eternity ring. Within 3 years the range was sold in approximately 600 stores around the UK and Ireland.

  • 2013

    Back to retail
    David decided to go back to his original routes of retailing in 2013, he decided not to open a fancy shop with lots of expensive stock and instead opened a showroom specialising in bespoke wedding rings and engagement rings where customers felt comfortable and relaxed walking into.

  • 2016

    Max Bercott - The Fourth Generation
    After studying at Strathclyde University and graduating with a degree in marketing and business law Max joined Bercotts to carry on the business for a fourth generation.

  • 2017

    40 Years!
    2017 marks David’s 40 years in the jewellery business.

sizing-300x169 Engagement Rings



The Bercott name has been in the jewellery business since 1904. Started by my grandfather, Saul Bercott, and then followed on by my father. In these days our business was retail and the Bercott shops were always known as the shops that had unique pieces of jewellery.

My story begins in 1960 when I was born and I was brought up with the talk of jewellery around the dinner table at night. At an early age I was fascinated and wanted to learn more and work in the shops. Eventually when I was 15 I worked on Saturdays and holidays in the business. In my early 20s I studied diamonds and qualified in Gemmology.

After nearly 100 years in retailing we sold the shops and it was at this stage I started to make bespoke pieces for the retail trade, but in 2013 decided to go back to my original routes of retailing but this time the modern way.

I decided not to have a fancy shop with lots of expensive stock and created instead a showroom that all customers would feel comfortable and relaxed coming into. The key thing about my business and what makes it so unique is the customers are getting a one-to-one service with a booked appointment system.
Looking to the future my son has now started working with me in the business so the Bercott name and old fashioned level of service is set to continue through to another generation.

David Bercott FGA, DGA